Ag 47 the Brand
Wear the story
History is a love story
Our journey through history and creativity
Let me introduce myself
Ag47 means many things, but before I list them, let me introduce myself.
Hi, my name is Sara and my date of birth is already a bit special because I was born on 09/09/1981 and perhaps for that very reason, under the influence of Pythagoras, for over 20 years I have been dealing with numbers at a Labour consultancy firm; my husband Alessandro had been itching to open a jewellery shop in Como for a few years, and so his conviction convinced me (excuse the pun) to close a part of my life and start a new one, making his project my own. Of course, I have many fears and insecurities, but I want to believe in them and so I have begun this new adventure, which I want to share with everyone who wants to support me. I'll be waiting for you in Como at Via Natta 10; come and meet me, have a chat and drink a good coffee together (this will never be missing, I promise!).
What are our products? You'll have to come in to find out!
Ag47 the Brand
AG47 the Brand
AG47 may seem like just another acronym, studied for some obscure marketing need by a professional in the sector, but in reality its explanation is much simpler;
AG is the symbol for silver in the periodic table of elements (mathematics again) and, since silver is the raw material of our products, we couldn't help but adopt it!
47 is the atomic number of silver, a complex thing whose explanation I will leave aside because it is too complicated, but if you are curious and are reading, you will certainly find a way to discover it by yourself; furthermore, A and G are the initials of our fathers who I hope are watching us from a star, and the moon in the background barely hinted at by thousands of other distant stars like bright dots is the alchemical symbol of silver, because you know, a little mystery never hurts! never.
Philosophy
My commitment is to only look for companies and small artisans who work with passion and who are able to tell through their small productions all the experience, ability and craftsmanship for which Italy is famous in the world; because, when you wear a jewel that you really like and that represents you or walk down the street with a bag that you know only you have, you are no longer wearing a simple object, but a real Talisman of Well-being. The commitment I make to you is this. FINDING OBJECTS THAT GIVE YOU WELL-BEING.